"Artful details and elevated construction define the narrative of the label. Emerging from social and cultural influences our clothes speak stories from everyday life, combining form and structure with beautifully woven textiles in Natural fibers. Subtle yet distinct prints are an intrinsic part of our collections and form the DNA of the Label. Artisanal techniques elevated with the use of modern technology helps the label establish its relevance whilst staying rooted in our ancestral craftsmanship.

Elemental to the Label’s ideology is the timelessness of every design, vested in the beliefs of the designer, Sneha Arora herself, who started the label with the vision to create ‘Love Forever’ pieces of clothing. Raised in Kolkata, the city’s strong intellectual background and heritage have had a great influence on her design process and philosophy."