The Science of Color and Human Behavior

Research in cognitive psychology demonstrates that colors are more than visual impressions—they affect emotions, memory, and decision-making. Vibrant shades can stimulate enthusiasm, while muted palettes foster relaxation and trust. Such knowledge is applied in art, design, and interactive platforms to enhance engagement. A clear example appears in https://jogo-do-tigrinho.org
, where carefully selected colors enrich user experience, showing how science and creativity intersect seamlessly.