I once celebrated having thousands of visitors daily. It felt like a success... Until I saw how few people were actually buying. My conversion rate was terrible, but I wasn't tracking the right things. Later I came across this guide: https://flowium.com/blog/ecommerce-metrics/ and it turned my mind around. Not all traffic is good traffic. Metrics like bounce rate, scroll depth, and cart abandonment will tell you the real story. If you're bragging about page views but not tracking conversions, you're probably celebrating failure.
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