Segmentation in healthcare and pharmaceuticals helps organizations identify and group physicians, patients, or customers based on behavior, needs, and market characteristics. This approach enables targeted marketing, personalized engagement, and data-driven decision-making. Learn key concepts such as customer profiling, market analysis, patient segmentation, physician targeting, and commercial strategy using real-world case studies and analytics tools. This program is ideal for professionals and students looking to build careers in pharma analytics, market research, commercial excellence, and business intelligence.