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Fragment Design, founded by Hiroshi Fujiwara in 2003, is a Japanese streetwear brand renowned for its minimalist aesthetic and high-profile collaborations. Often referred to as the "godfather of streetwear," Fujiwara has partnered with global brands like Nike, Louis Vuitton, and Starbucks, producing limited-edition items that blend high fashion with street culture. The brand's iconic double lightning bolt logo symbolizes its influence in the fashion industry. Fragment's approach to design emphasizes simplicity and quality, making its products highly sought after by fashion enthusiasts worldwide.
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