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Founder and CEO Tarik Khribech built AllBetter to rethink how homeowners and contractors connect. Instead of relying on lead fees that often create friction, his platform promotes direct, honest engagement. Tarik’s approach is shaped by a deep understanding of the service industry and a commitment to improving it. His work has been highlighted by major outlets such as NBC and WGN. He frequently writes about home maintenance, the economics behind contracting, and the role of digital tools in modernizing how services are delivered and experienced.
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