What is GA4 and Why You Need a Consultation?
Google Analytics 4 (GA4) is the latest version of Google Analytics, replacing the now-defunct Universal Analytics. Unlike its predecessor, GA4 is event-based, which means it tracks actions (clicks, scrolls, purchases, etc.) more accurately across websites and apps. However, setting up GA4 properly is complex.
A GA4 expert consultation ensures:
Accurate event tracking without inflated or missing data.
Proper GA4 migration with historical data preservation.
Integration with Google Ads, BigQuery, and other tools.
Custom reports for better decision-making.
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